How to Write a Networking Email (With Guide and Templates)

So why do you need networking emails? 

 

To fully understand the purpose of cold email networking, it is worth comparing it with a standard cold outreach email, which aims to set up an online or face-to-face (F2F) appointment. 

 

While traditional cold outreach emails are geared toward invitations to the sales call, the networking email approach allows you to address your prospect in a more “soft” manner. By that, we mean the ultimate goal of cold networking email outreach is to build solid relationships while asking for the professional expertise of your prospects in the related field. 

 

What perks can you get via a networking email? 

 

1. Direct data about your prospects (their preferences, bottlenecks, expectations, etc.). When asking for a professional opinion about your product that correlates with your prospect’s industry and business, you get the opportunity to acquire profound and valuable insights. Moreover, you are equipped now with knowledge about your target audience from itself.
   
2. While requesting expert feedback (from your prospect), you can organically mention your solution that can resonate with your prospect. This method allows you to indirectly offer your solution to the prospect to optimize their current workflows, for example, or increase their ROI. 
3. Asking for expert opinion helps you proceed with a discussion about cooperation with your prospects which has an impact on building trust. 

We at Wordstir help our clients build relationships with their prospects according to their industry specifics and business goals. Therefore, it is essential first to analyze the market and adapt the networking email sequence to the target audience's pain points and needs. You can get acquainted with the custom-made templates we elaborated on for our clients from different business sectors in our email template library.

 

Tips to Reinforce Your Messages

 

1. Outline your existing clients and companies you are in partnership with to demonstrate their relation to your solution in the same industry as your prospects’ one. 
2. Include the benefits of your solution/service in the way they can be valuable to your prospects.
3. Establish credibility by sharing a particular case that is relevant to prospects’ issues that can be resolved by your solution.
4. Apply the referral approach by asking for a person in the prospect’s company who will be more interested in your request and whose opinion can impact the decision to cooperate with you. 

Networking Email Examples (Choose the scenario that suits you best)

 

Here we provide you with the full-fledged sequence broken into 3 scenarios. 

 

Template 1: Asking for expert feedback on your solution 

 

Wave 1

Subject line A: {{FirstName}}, need your expertise

Subject line B: Interview with {{FullName}}

 

Hi {{FirstName}},

 

I’m [Name], the Head of Growth at [Company].

 

I’ve checked out your LinkedIn profile and would like to invite you to an interview regarding the challenges of Salesforce test automation at {{Company}}.

 

We’ve elaborated [Product Name], a script-less automation platform, to help companies like yours leverage 100% test automation, improve the testing cycle turnaround time, save costs, and ensure successful Salesforce implementation.

 

I’d be very happy to show you a quick demo of the platform, and how [Product Name] can handle long test cycles, low test coverage, or other challenges. Will you be available anytime this or next week? 

 

Best,

 

Wave 2 - Same thread

 

Hi {{FirstName}},

 

Hope you’re doing great today.

 

I’m contacting you again to ask if you’d like to see the [Product Name] platform for Salesforce 100% test automation in full play.

 

With [Product Name], anyone at {{Company}} will be able to perform test automation as you don’t have to write a single line of code. As simple as it is, it provides 5X faster test execution.

 

So, what about a free assessment of challenges in Salesforce test automation at your organization?

 

Best regards,

Wave 3

 

Subject line A: Salesforce test automation demo

Subject line B: {{FirstName}}, I need your expert opinion

 

Hi {{FirstName}},

 

Would you be up for a chat regarding Salesforce test automation at {{Company}}?

 

The [Product Name] platform was elaborated to help companies like {{Company}} tackle long test cycles, low productivity, low test coverage, testing complex workflows, etc. 

 

I’d be very happy to meet your online and discuss your Salesforce test automation challenges. We have already helped dozens of global enterprises like [Company 1], [Company 2], [Company 3]....to win test automation and ship quality software at scale. 

 

Will you be available on Thursday?

 

Best,

 

Wave 4 - Same thread

 

Hi {{FirstName}},

 

I’m circling back one last time to let you know that we at [Company] would really appreciate it if you could make it for a demo session with us.

 

I believe that our codeless platform for Salesforce test automation can provide you with insights on how to tackle {{Company}}’s testing challenges and improve your productivity and time-to-market.

 

There’s no hurry, so we can schedule our meeting anytime. When will you be available?

 

Best,

 

Template 2: Asking for participation in the interview (for article writing)

 

Wave 1 

 

SL A: need your professional opinion, {{FullName}}

SL B: [Company] and {{FullName}} - Interview

 

Hi {{FirstName}},

 

I’m reaching out on behalf of [Company] to ask whether you'd be willing to share your experiences with responding to workflow challenges.

 

As developers of an all-in-one collaboration tool, we are conducting interviews with {{Industry}} professionals to produce a series of articles about top collaboration challenges and how organizations are dealing with them. 

 

Let me know if you or {{Referral_Name}} are interested in participating, and we can schedule an interview next week.

 

Best,

 

Wave 2 - Same thread

 

Hi {{FirstName}}, 

 

Did you have a spare minute to review my previous note?

 

I’m with [Company] which connects chat, tasks, emails, your cloud drive, and your calendar in a single collaborative space.

 

We are currently working on a series of content outlining the various ways organizations are overcoming collaboration challenges that impair work efficiency.

 

Given your background and experience, I was hoping I could interview you to share your valuable insights with our audience. 

 

Sounds interesting? Let me know when you’re available for a quick chat next Thursday or Friday.

 

Best,

Wave 3

 

SL A: Would you like to share your experience, {{FirstName}}?

SL B: Interview with {{FullName}}

 

Hi {{FirstName}},

 

Would you like to be mentioned in our upcoming article?

 

As I wrote previously, at [Company], we’ve developed a collaboration tool that can centralize {{Company}}’s multiple workflow apps. We’re currently working on a series of content to help organizations make collaboration easier. 

 

If you are interested in sharing {{Company}}’s experience of supporting good collaborative teams, I can schedule some time for us to chat next week.

 

Hope to hear from you soon,

Wave 4 - Same thread

 

Hi {{First_Name}},

The deadline for our upcoming article is fast approaching, and I’m hoping you’re available for an interview.

Kindly let me know if you’d be willing to share your experience of overcoming collaboration challenges with our audience.

Looking forward to hearing from you.

Best,

 

Template 3: Asking for expert opinion to get a better understanding of the customers’ needs

 

Wave 1 - A

 

Subject line A: need your expertise, {{FullName}}

Subject line B: Fenway + {{FullName}}: Interview

 

Hi {{FirstName}},

 

I’m reaching out on behalf of [Company] to ask whether you'd be willing to share your professional expertise and get some additional media exposure for {{Company}}.

 

As a software development agency, we are conducting interviews with top professionals to get a better understanding of the needs customers have regarding cybersecurity, DevOps, and emerging technologies. 

 

Let me know if you or {{Referral Name}} are interested in participating, and we can schedule a call next week.

 

Best,

 

Wave 2 - Same thread

 

Hi {{FirstName}}, did you have a spare minute to review my previous note?

 

I’m with [Company], a leading software agency. We are currently working on a series of interviews to outline the various ways companies in our industry are growing, struggling, and implementing new changes to better reach their core audiences.

 

Given your background and experience, I was hoping I could interview you to share your valuable insights with our team and audience.

 

Sound good? Let me know when you’re available for a quick call. 

 

Best,

Wave 3

 

Subject line A: would you like to share your expertise, {{FirstName}}?

Subject line B: RE:  interview with {{FullName}}

 

Hi {{FirstName}},

 

Would you be available for a quick interview?

 

As I mentioned previously, we are a leading outsourcing agency providing tech talent to [Company 1] and [Company 2], and we’re working on a series of interviews to help better connect with audiences in a tech-surrounded world. 

 

If you are interested, I can schedule some time for us to chat next week.

 

Hope to hear back soon,

Wave 4 - Same thread

 

Hi {{First_Name}},

 

The interviews are coming in, and I’m hoping we have a chance to connect and add you to our list of experienced professionals that have shared influential experience to better the work being done in our industry.

 

Kindly let me know if you’d be willing to share your expertise.

 

Hope to hear from you soon.

 

Best,